Challenge
Ramsey Dental had been serving their community for decades—but when they decided to modernise their brand, they turned to our creative branding agency for help.
At a time when traditional dental practices were competing with the ultra-modern private practitioners, Ramsey Dental as a humble, beloved village practice desperately needed modernisation. As brand partner, our challenge was to provide a fresh brand that highlighted their expertise and kept their long-standing patients happy and attracted any new patients.
Brand Strategy
To define the brand direction, we worked closely with the owner Rachel Pennington and her partner through brand strategy. Taking in pre-existing audience insights, their service offering and vision for the business we defined a clear creative brief that would be progressive without alienating existing patients.
Visual Identity
In our development of the visual brand identity, we created three distinct visual directions alongside some added value campaign thoughts. Ultimately, we decided on a friendly and patient-centred design that conveyed quality but still felt approachable. We created a full brand kit, guidelines, and website. The branding has recently been applied to their practice refit.
“Working with Are & Be on establishing a brand identity and overall look and feel for Ramsey Dental Surgery was a great experience. It was important that the design reflected our values and focus on patient care. They took the time to listen and really understand who we were as a practice and what was important to our patients. We’re delighted with the results which reflect the practice’s modern approach to dentistry and I would recommend Are & Be to anyone looking for high-quality brand identity and design services as they bring a huge amount of creativity and insight to a project.”
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