Ramsey Dental Surgery

Ramsey Dental Surgery is a long-established UK family practise that provides private and NHS patients with an affordable range of dentistry and cosmetic treatments. They approached Are & Be seeking a modern brand that reflected their forward-thinking approach to dentistry.

The Results – we helped Ramsey Dental:

  • Modernise their long-standing community business
  • Create a simple and effective brand identity they could apply internally
  • Reaffirm their position with existing customers whilst attracting new ones


Brand Messaging Strategy, Brand Identity Design, Brand Guidelines, Web Design


Rachel Palmer, Owner & Principle Dentist



smiling young white woman


Ramsey Dental had been serving their community for decades—but when they decided to modernise their brand, they turned to our creative branding agency for help.

At a time when traditional dental practices were competing with the ultra-modern private practitioners, Ramsey Dental as a humble, beloved village practice desperately needed modernisation. As brand partner, our challenge was to provide a fresh brand that highlighted their expertise and kept their long-standing patients happy and attracted any new patients.

four greyscale logos for ramsey dental surgery
four quadrants with logos
four people adults kids smiling fun
four quadrants with logos and branding
four ceramic tooth-shaped plant pots with succulent plants in them
two ceramic tooth-shaped plant pots

Brand Strategy

To define the brand direction, we worked closely with the owner Rachel Pennington and her partner through brand strategy. Taking in pre-existing audience insights, their service offering and vision for the business we defined a clear creative brief that would be progressive without alienating existing patients.

dentai poster with smiling woman over a desk
various examples of branded stationary with photos of people and bright colours

Visual Identity

In our development of the visual brand identity, we created three distinct visual directions alongside some added value campaign thoughts. Ultimately, we decided on a friendly and patient-centred design that conveyed quality but still felt approachable. We created a full brand kit, guidelines, and website. The branding has recently been applied to their practice refit.

website design with mixed race child smile

“Working with Are & Be on establishing a brand identity and overall look and feel for Ramsey Dental Surgery was a great experience. It was important that the design reflected our values and focus on patient care. They took the time to listen and really understand who we were as a practice and what was important to our patients. We’re delighted with the results which reflect the practice’s modern approach to dentistry and I would recommend Are & Be to anyone looking for high-quality brand identity and design services as they bring a huge amount of creativity and insight to a project.”

Rachel Palmer
Owner and Principle Dentist, Ramsey Dental Surgery

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