Ramsey Dental

Ramsey Dental Surgery is a long-standing family business. They were looking to offer a new service to a new audience and so required a fresh brand and customer experience that portrayed a future-facing dental practice.


Brand Messaging Strategy, Brand Identity Design, Brand Guidelines, Web Design


Rachel Palmer, Owner & Principle Dentist



smiling young white woman

Are & Be worked closely with the owner Rachel Pennington and her partner to work through the brand strategy. We defined the brand direction with an aim to be progressive without alienating existing patients and customers.

We created three distinctive visual directions alongside some added value campaign thoughts. We eventually landed on a friendly, patient-centred approach which packed personality but kept the high-quality air about it. We created the full brand kit, brand guidelines and the website.

Early concepts
four greyscale logos for ramsey dental surgery
four people adults kids smiling fun
four quadrants with logos
four quadrants with logos and branding
four ceramic tooth-shaped plant pots with succulent plants in them
two ceramic tooth-shaped plant pots
dentai poster with smiling woman over a desk
various examples of branded stationary with photos of people and bright colours
website design with mixed race child smile

What Rachel said…

Working with Are & Be on establishing a brand identity and overall look and feel for Ramsey Dental Surgery was a great experience. It was important that the design reflected our values and focus on patient care. Rajen took the time to listen and really understand who we were as a practice and what was important to our patients. We’re delighted with the results which reflect the practice’s modern approach to dentistry and I would recommend Are & Be to anyone looking for high-quality brand identity and design services as they bring a huge amount of creativity and insight to a project.

Healthy teeth, happy smile

Rachel and her team were delighted with the result. The new brand gave them the confidence to launch their new private dental service and attract a host of new patients and convert well-rooted existing patients too.

Friends taking selfie together on lilac wall

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