The Are & Be Anniversary: Three years, three changes.

Last Friday, Are & Be turned three.  And it’s safe to say, these last three years have brought a lot of change. Our team has grown, our services have niched, and our business survived a global pandemic. With our brand design agency celebrating its third anniversary, here are three mindset shifts I had that might […]

Rajen Mistry

Jul 22 • 3 minutes

Refresh, reposition, or rebuild? Help customers fall in love again

What will 2022 bring? This month’s Google searches reveal apprehensions and uncertainty around the new year.  Some driven by positive potential; ‘Will 2022 be a good year?’ Others fuelled by pessimism and fear; ‘Will 2022 be the worst year?’  Unfortunately, we don’t have the answers either. One thing we know for sure is that with […]

Rajen Mistry

Jan 22 • 7 minutes

4 brands making Christmas meaningful

Christmas is around the corner, and along with it, the familiar “all together” message that circulates each year. The message, whilst a cheery notion, is frequently met with the suspicion of “brand box-ticking” if companies aren’t willing to be consistent with their community-focused messages all year round.  In this post we’ll shine a spotlight on the brands […]

Rajen Mistry

Nov 21 • 5 minutes

Christmas ads 2021 – Top Trumps

With Christmas swiftly approaching, many brands have released their ads for this year. The promotion of Christmas ads is a great time for brands to showcase their personality, their values, and occasionally, they’ll mention what they are selling too.  As a lover of all things Christmassy and working as a marketer within a creative design agency, strategic brand moves […]

Rajen Mistry

Nov 21 • 7 minutes

Suspense: meet your brand’s new superpower

So, it’s been years since I studied film, but ever since working in a brand design agency and entering the big world of brand marketing, one film theory has always strangely stuck with me. Coined by Alfred Hitchcock, it’s called the ‘bomb theory’.  Here’s how Hitchcock defines his ‘bomb theory’ process in order to explain how he creates fantastic, tense, horror films:   “Let’s suppose that […]

Rajen Mistry

Nov 21 • 4 minutes

3 big branding myths busted

As some of you may or may not have read in our most recent blog, Are & Be’s new hire Jesamine discovered that branding is storytelling. We figured that much like storytelling, in the world of branding, it’s important to clarify fact from fiction. So, in this short post, we’ll pick apart, debunk, and dissect […]

Rajen Mistry

Oct 21 • 4 minutes

Onlooker to Employee: 4 things I learned working in a brand agency you should know

1. What branding really is Before working at a brand agency, if I was asked about branding, I’d likely mention the importance of visuals – a logo, a font, or a  colour  palette. If I stretched my mind to think about the verbal, I may have commented on formal or informal grammar.        These aspects, visual […]

Rajen Mistry

Sep 21 • 4 minutes

Does your candidate experience reflect your brand? 6 quick ways to make sure it does

As some of you may, or may not know, here at Are & Be we’ve recently been through the hiring process. As a creative brand agency, we may be biased, but we believe that branding is one of the most important factors within candidate experience. In this post, we’d love to share a few ideas to make your candidate experience as thoughtful and compelling as it can be. Because your […]

Rajen Mistry

Sep 21 • 8 minutes

First time hiring as a startup?

I firmly believe that in startups, hiring your first employee is the largest risk and greatest potential you can bring to your business. After celebrating two years of business (and surviving the pandemic!) I decided I wanted to expand Are & Be by hiring my first employee.  As an up-and-coming brand agency, based in the […]

Rajen Mistry

Aug 21 • 4 minutes

Why registering a trademark for your brand is easier than you think – and even more valuable

I’m proud to say that Are & Be is now a registered trademark! When we decided on the name of our strategic brand design agency (based on my wife and I’s initials and ties to our proposition – we get you from where you are to where you want to be), I never thought I’d […]

Rajen Mistry

Jun 21 • 2 minutes