Where Digital Goes

Where Digital Goes is a new kind of social media marketing agency – smart, savvy and switched on. Margo Mulvihill is the driving force behind Savvy Social Media and collaborates with B2B brands through WDG.


Services

Brand Strategy Consulting, Brand Messaging Strategy, Brand Identity Design, Professional Logo Design, Brand Guidelines

Client

Margo Mulvihill, CEO

Year

2020

woman yoga mountain water

Are & Be helped Where Digital Goes refine the strategy and messaging, making sure the positioning supported the theme of thought leadership. We then moved to the brand articulation phase, developing a range of conceptual, visual and verbal directions to discuss.

Where Digital Goes is all about useful social media marketing advice. So, the creative idea was to use the construct ‘Where _____ Goes’, swapping the word Digital for key tips and insights about audiences. This gave WDG a flexible messaging and visual framework to show their expertise across channels and sectors.

Early concepts
mood board of ideas text and images
mood board of branding ideas geometric patterns
mood board of ideas dots abstract
mood board of ideas rippling lines human outline red purple
mood board of branding ideas line art illustration
white and grey grid of messages
four quadrants with logos and branding yoga mountainscape
grid of colourful branding design
line paths on bright pink background

What Margo said…

Are & Be recently did some brand work for my soon-to-launch agency website, the whole creative experience blew my mind. Rajen was able to take everything from my head (no easy task!) and compile it into something beautiful and equally a design which is completely fit for purpose.

Where social media goes

Margo and Where Digital Goes were delighted by the fresh and flexible brand identity we created along with the clever copy. Next stage is the website and getting it all out on social.

grid of multicoloured squares

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