Responsible Jewellery Council

The Responsible Jewellery Council (RJC) is the foremost global jewellery standards body with members including De Beers, Tiffany’s, and Cartier. Their vision is for a responsible worldwide supply chain that promotes trust in the global jewellery and watch industry. RJC approached Are & Be, needing a partner for their lead brand agency BAAN; to develop, and articulate their new brand for an important launch.

The Results – we helped RJC:

  • Engage world-class companies on a global scale
  • Efficiently update all their collateral to make life easier for existing clients
  • Modernise their website, Code of Practices, photography, and presentations


Brand Identity Development, Brand Design, Professional Logo Design, Asset Creation, Print Design, Annual Report, Social Media Design, Communications Design


Iris Van der Veken, Executive Director



company logo mounted in a white frame on a white wall


As a brand design agency, we were tasked with providing RJC with strategic and creative expertise at every stage, ensuring that their end vision for the brand was consistently upheld.

RJC specifically needed our assistance in project managing, designing, and delivering all key aspects of the brand rollout and rebranded assets; all of which had to be completed in a short timeframe while maintaining the high standards required for a global brand launch. This meant that our team had daily video conferencing catchups and virtual conversations on a regular basis.

We worked closely with the business to understand their goals and objectives, before developing a design strategy that would meet their deadlines and expectations.

logo design line art typography
close up of annual report details chart icons
document next to brown leather bag
woman holding a report under her arms with yellow and blue details
annual report view from above of two pages showing detail

Visual Identity

We creatively redesigned RJC’s certificates, including the redesign of new standards logos. As part of our work we provided dynamic templates that allowed them to merge data from their new CRM system and publish certificates for their members. In addition, we also redesigned their core documentation and provided a blueprint for redesigning the entire suite.  

In our refreshing of assets, we updated their letterhead and PR templates, alongside creating a suite of social media templates, to make it easier for their teams to update on a regular basis.  

We enjoyed working closely together to make sure all new client communications were on-brand, elegant and effective. 

certificate in black frame hanging on white wall
two logos side by side on blue background

Continued brand support

The new brand launched at the end of May 2020 to glowing approval across all their members. We continued to work with the Responsible Jewellery Council to ensure the brand is nurtured to support the goals and objectives they have set for the next 3-5 years. 

pile of rough-cut blue gems precious stones
linkedIn company page view on Macbook

“Are & Be’s suite of skills includes design across the spectrum, brand development and application, complete reports or documents, project management and digital optimisation. They were a pleasure to work with, delivering on time and within agreed budgets. The team worked happily and efficiently with us, providing alternative approaches and solutions. They deserve the highest recommendation.”

John Hall
Executive Director, RJC

See how we've taken another client from are to be

Made by Bisha

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