MNNM Lighting Consultancy

MNNM Solutions is an independent lighting consultancy specialising in all aspects of exterior lighting design. MNNM approached Are & Be, seeking a fresh rebrand that matched their aspirations, understanding that 2020 was their time to shine.

The Results – we helped MNNM Solutions:

  • Define their proposition so they can clearly articulate their value
  • Express what makes them different to help them attract larger clients


Brand Strategy, Brand Messaging, Brand Identity & Design


Mitesh Mistry, Founder



man walking past three posters on the wall

The Challenge

As a start-up ready to establish itself in the global lighting sector, MNNM needed a fresh brand to match their aspirations. The challenge with the lighting industry is the need for a clear balance between sustainability and aesthetics, so in our work as a graphic design agency, we needed to present MNNM as a consultancy that considers it all. 

examples of lighting fixtures
examples of orange lighting shapes

Brand Strategy:

To identify what MNNM stood for, we worked closely with its founder Mitesh, auditing competitors, and examining the lighting landscape. We soon learnt that lighting is not only personal, but it has a profound impact on mood.  

Creating a lighting scheme could be about illuminating a beautiful feature of a building, a path to explore safely, or a mood to lift. For our team, it was about finding the solutions that reveal value.  

The brand idea of ‘Light. Your Way’ was agreed upon together. And this gave us a foundation from which to create an expression of the brand.

black bacground with a row of light shapes
graphic images of colourfu gradients and a logo
logos on different background colours
gallery of images including building and people

Visual Brand Identity:  

We examined different lighting technology; how it emits and casts light, and what shapes each type made. We used this idea as a conceptual foundation for the visual language – the idea that you can combine these shapes and patterns to ‘formulate’ your desired lighting mix, whatever your application. Essentially, to ‘light your way’. 

The graphical light shapes work in harmony with photography as well as on their own to form a rich and flexible brand system that is easily applicable.  

three poster designs with light gradients and a woman's face

Verbal Brand Identity 

We developed some high-level messaging and helped nailed down the value proposition to include the idea that they are a technology AND lighting company. 

We used wordplay to coin phrases for their product ranges such as Visualight, conceptulight and realight (replacing the letters ‘lise’ with ‘light’). We wanted to take the brand tone in a different direction that would spark intrigue and conversation. 

“It was great working with Are & Be, who are full of ideas, and understood how to dig deep and pull out the right info. From fact-finding, brainstorming and putting ideas on the table, to then honing in on what the brand image needs to be, what message it needs to give, and then the creation and execution are all made a very easy process. They proved a delight to work with and I wouldn’t hesitate to recommend them to anyone needing help from a brand design agency.”

Mitesh Mistry
Founder, MNNM Solutions

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blonde haired woman in front of a grey door