With over 200 AV leaders in a 50,000-square-foot space, Innovation House sought to offer AV enthusiasts an immersive experience, something beyond a showroom; a place of inspiration and connection.
As a brand strategy agency, we were tasked with creating a brand and experience that could re-unite the AV industry. Following a year of remote work and social constraints, Innovation House needed to be recognised as a destination for excellence and technology. A place that could connect dispersed communities in a unique way.
The first step in our partnership with Innovation House was to review and support their brand strategy, developing high-level creative directions that would establish a distinctive brand and personality. Through these initiatives, we agreed to reposition IH as an experiential destination, and not just another tech showroom.
Verbal Brand Identity
Our team came up with the idea of the Innovation House as a home for clients and AV companies alike. As part of our verbal brand identity services we developed a tone-of-voice that warmly welcomed IH members into the home of innovation, conveying the setting as one of excitement, inspiration, and passion.
Visual Brand Identity
After conducting our in-depth competitor analysis, we determined IH required a bright, bold visual identity that would stand out among the greys of the category.
When providing our visual brand identity services, we drew visual inspiration from the building structure of Innovation House, creating a visual language framework based on the building’s boundaries and planning; a metaphor for how their offerings can adapt and flex to customer needs.
This evolved into a visual framework for a layered communication system that enabled promotional to product messaging and marketing to be created easily and coherently.
We knew that a one-of-a-kind brand like Innovation House, needed a one-of-a-kind logo. That’s why we crafted IH a bespoke logo, cycling through multiple ideas and iterations to ensure the final logo was as distinct as IH’s offerings.
The logo we decided on together is a minimalist ‘open house’ symbol that represents their building in a flexible way while also complementing the existing Midwich sub-brand logos.
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