Suspense: meet your brand’s new superpower

So, it’s been years since I studied film, but ever since working in a brand design agency and entering the big world of brand marketing, one film theory has always strangely stuck with me. Coined by Alfred Hitchcock, it’s called the ‘bomb theory’.  Here’s how Hitchcock defines his ‘bomb theory’ process in order to explain how he creates fantastic, tense, horror films:   “Let’s suppose that […]


Nov 21 • 4 minutes