The Case for Using Jargon: Brand Communications for Digital Health
I’ve been thinking recently (okay, maybe overthinking) about the writing advice often given to digital health and technology companies. Namely, the suggestion that for these industries to connect with people, they must be clear, jargon-free, and human-centered in their communication. And I’ll be the first to admit that I’ve said some of these things myself. […]
Digital health and tech: the battle for talent is won on brand purpose
For digital health companies, hiring and retaining talent has become a bit of a tug of war. The fiercely competitive market has led to a “revolving door” culture emerging, and companies are losing talent as quickly as they find it. So, is there any way to change this? According to recent studies, it’s all about establishing a positive brand purpose. […]
Code red! All these brands look blue!
Have you ever heard of the blue branding trope in digital health? If you haven’t don’t worry, I’ll explain what it is, and how it came about: In digital health, many brands have adopted a visual identity that’s very, well, blue. In fact, according to 99Designs, over 80% of leading healthcare organisations have predominantly blue […]
Talking trust: The future of digital health communications
So lately, we’ve been wondering… What will the future of patient communications look like for digital health brands? Without a doubt, the pandemic has already changed the way we interact with one another, and for some companies, it has changed the communication model completely. Why do digital health brands need to refocus on their communication? […]
Are & Be Anniversary! Three changes we made in three years.
Today, Are & Be turned three. And it’s safe to say, these last three years have brought a lot of change. Our team has grown, our services have niched, and our business survived a global pandemic. So, in celebration of our brand design agency reaching its third anniversary, here are three huge changes and learnings […]
Onlooker to Employee: 4 things I learned working in a brand agency you should know
1. What branding really is Before working at a brand agency, if I was asked about branding, I’d likely mention the importance of visuals – a logo, a font, or a colour palette. If I stretched my mind to think about the verbal, I may have commented on formal or informal grammar. These aspects, visual […]
Does your candidate experience reflect your brand? 6 quick ways to make sure it does
As some of you may, or may not know, here at Are & Be we’ve recently been through the hiring process. As a creative brand agency, we may be biased, but we believe that branding is one of the most important factors within candidate experience. In this post, we’d love to share a few ideas to make your candidate experience as thoughtful and compelling as it can be. Because your […]
Are & Be? Tell me more…
Ok, so it’s not super obvious who or what Are & Be are right? Want to learn a little more? WhatSimply put we are a branding, design and marketing company. We work with founders and leaders of small and large companies. We also specialise in supporting local creative/digital/marketing agencies in the quest to grow/change through […]