What if you could see the future of your business, and how it will change and grow?

As a comprehensive plan, brand strategy provides exactly this.

Your brand strategy plots how you will stand out from the competition and the benefits people will receive from choosing and committing to your brand.

Why is brand strategy essential?

Once you and your audience become clear on who you are and what you stand for, it’s much more straightforward to scale your business in other areas.

Who needs brand strategy services?


But especially those needing help with:

– Naming & positioning
– Brand voice & communications
– Customer experience
– Employee experience & culture
– Employer brand & candidate experience
– Investor engagement

How do we do it?

For us to guide you to where you want to be, we must first understand where you are right now. Our brand strategy consulting begins by researching you, your customers, and your competitors so we can build a bulletproof strategy that stands the test of time.

Customer research 

To understand what your current (and future customers) want to see, hear, and feel, we must first familiarise ourselves with their thoughts. To do this, we conduct customer research. The outcome is to learn what is relevant about your brand.

This could include:

  • Conducting surveys (quantitative and qualitative)
  • Interviews (in-person and offline)
  • Developing personas

Company research

For us to continue to help you grow, we need to be in the loop of what’s going on internally and gain insights from the inside. Think of us as a curious new employee, scoping out the office. The outcome is to learn about what is most authentic about your company and what you value.

This could include:

  • Interviews with employees (1-1s and larger scale)
  • Conducting surveys (quantitative and qualitative)  
  • Collating and exploring online employee reviews 
  • Reviewing social presence/platforms
  • Leadership team workshop

Competitor research

Knowing how to stand out is knowing how you differ from competitiors and positioning yourselves appropriately. The outcome is to learn how to differentiate your brand.

This could include:

  • Competitor audit
  • Competitor analysis
  • Positioning mapping

Learn more about our branding services

We’re ready to listen to your story.

Customer embrace and provider endorsement should be the goal of any brand in the saturated market of health and wellness technologies. But we understand it’s tough to build a brand that matters. By helping you clarify your intentions and make your communications credible, we’ll ensure you and your brand stand out to the people that need you.