Your brand is more than a logo. It’s everything. From the design of your website to your messaging on social channels and your customer experience. What does your brand say about you? And more importantly, does it meet your customers’ needs?
Are & Be can help you put your customers at the centre of your brand. We’ll work with you to develop an effective brand strategy. One that reflects your personality and forms long-term relationships with your audience.
For this to happen, one of the first steps in the journey is to understand the customer – who are they and what are their needs – and how your business will meet those needs.
Learn why it’s so important for brands to understand their audience and position in the marketplace.
(This video is an extract from our interview with the wonderful Wonderer PR).
Our approach to brand strategy consulting
As Mark Pollard says, your strategy is your words; get those right and people will want to stand with you because they believe in what you do as a brand. Give them a reason to care.
With a clear brand strategy in place, your team will be able to get behind it and together you can confidently propel your brand forward.
To get there we have to start with research. We’ll help you understand your customers, assess your competition and analyse the cultural context in which you can thrive. The insights we find will inform your brand purpose, vision & mission and start to clarify your brand positioning.
The next stage is to develop your Brand Messaging Strategy
As a brand strategy agency, we know how to spot opportunities for brand growth. We have experience working with brands of all sizes, from start-ups to established names. Our consultancy work includes brand redesigns, brand refreshes and branding of a new product or service.
Here at Are & Be, we offer the following branding and design expertise as an extension of our brand strategy consulting services:
Ready to talk?
For an informal chat, get in touch with us today on +44 (0) 7971564430.
Take a look at one of our recent projects