Clear and consistent brand messaging is crucial. Both online and offline. Your messaging should tell a story and evoke a response. It’s the way that you build trust with customers, excite them and entice them to come back for more.
Ask yourself, is it instantly clear what my brand stands for? And what makes it stand out? Getting your brand messaging right is especially important in large businesses with multiple employees and touchpoints. From sales and customer service to social media. We can help you develop your brand messaging and the best way to communicate it company-wide.
Learn what makes up a strong brand strategy.
(This video is an extract from our interview with the wonderful Wonderer PR).
Our approach to brand messaging strategy
Define your brand essence
Through a range of simple and collaborative exercises, we’ll get to the heart your personality – who you are (or want to be), your brand attributes and your tone of voice. This will inform the brand identity and design stage.
Articulate your value proposition
Articulate your value to your customer and how you are going to meet their needs. This is where we take our insights, competitor analysis and offer and craft your brand value proposition for the marketplace. Think of it as the space you can own and thrive in.
Create your messaging framework
We’ll then create a messaging house or framework to bring all the key elements together including your value proposition, key pillars, reasons to believe that are all backed up by the proof points that matter.
At the end of this process, you’ll have a useful and effective messaging tool kit enabling you to communicate with confidence and alignment across all your marketing, internally and externally.
Next, you’ll want to consider how to bring your strategy and messaging to life through creating your visual and verbal brand identity.
At Are & Be, we help brands connect with their audiences through aspirational, yet relatable, brand messaging. We’ll work with you to develop a brand messaging strategy that ensures you stand out from the competition and build trust with your customers.
We also offer the following branding and design expertise as an extension of our brand messaging strategy services:
Ready to talk?
For an informal chat, about how we can help your business, get in touch with us today on +44 (0) 7971564430.
Take a look at one of our recent projects